Guess how many text messages are sent every year. 8.6 trillion. That’s a few times more than the average population of the earth right now. Every day, a single country like the US sends about 6 billion back and forth. There is just so much messaging going on, that it is no surprise that marketing teams at companies all over the world are finding success with marketing via SMS messages. In many of the industries all over the world, mobile marketing is one of the most effective forms of marketing out there. If you are the owner of a company or the manager of a marketing team, you are probably already running campaigns in which mobile messaging plays a huge role. However, there are some tips you can follow to make it even more effective.
Look at it from the Customer’s POV
For one, take a look at your customer base and put yourself in their shoes. You often hear people complain that the messages they get from companies are basically useless for their own needs. This is because if you get a text message for a product that you have already bought, it is going to be useless. When engaging in SMS marketing, you need to make sure that you segment your audience in the right way. This way you can ensure that you send them the messages for the services and products that they can actually use. This will lead to a more positive attitude from customers and fewer angry phone calls requesting that their numbers be taken off the subscriber list. Targeting the specific set of customers that can actually find your marketing tactics useful is going to be beneficial to your business.
Get Your Timing Right On Time!
Timing is absolutely everything when it comes to your SMS marketing Abu Dhabi campaign. There are two main features or aspects of the campaign that you need to pay special focus to if you want to ensure success. First of all, make sure that you send customers details of promotions and services that expire soon. This serves as a call to action in the message because it puts a sense of urgency into their mentality.
It makes the customer want to meet this deadline that is specified in the text message, even though they are under no obligation to do so. This is very advantageous, especially if you are having a slow day and you want there to be more customers for a certain time period. Make sure you don’t appear too much like a spammer, though.